¡HOLA!
MG Communications Inc. is a production agency that specializes in multi-channel marketing transcreations, talent casting and voice-over direction for Fortune 500 global consumer brands targeting the
US Hispanic market.
Maruchi González, founder of MG Communications Inc.,
is a fully-bilingual marketing linguist and multimedia localization professional with 15+ years of experience and proven track record in executing award-winning productions for TV, radio, digital, print and merchandising campaigns.
MG Communications Inc. is a women-owned and minority-owned state certified business.
Maruchi González
services
transcreations
We execute Spanish language advertising transcreations/adaptations for:
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Television spots
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Digital videos
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Radio spots
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Print advertisements
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Tag lines and slogans
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Product labels and packaging
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In-store signage
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Merchandising displays
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Website and social media content
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Brochures and leaflets
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Public relations tools including press releases, fact sheets, advertorials, newsletters and more.
Broadcast adaptations
We adapt your general market TV, digital or radio script in a culturally-relevant way that effectively engages the US Hispanic market. We ensure the message is creatively adapted, communicates effectively and stays on-brand.
Dialect Voice Coaching
Dialogue voice coaching supervision is provided for voice-over talent and A-list celebrities, in-studio or on location. We make sure Spanish diction, tone and performance is believable, inviting and engaging. We help A-list celebrities with accent reduction so they can sound as close to native as possible. We help them feel at home and confident in the language so that it doesn’t inhibit their performance.
talent casting & bookings
Whether you have a precise vision, a general idea or just getting started, we can assist you with talent search for your voice-over recording project. We have access to an amazing pool of professional voice-over actors with a variety of voice styles that will resonate with the target audience and effectively portray your brand personality.
Recording and audio mix
We can record your project in-studio, via ISDN or Source Connect. We select the best read and prepare the audio mix for broadcast. We can deliver the audio mix (stereo or surround) in the file format of your preference and we can also picture lock as needed.
Proofreading/validation
Proofreading is done by a native speaker of the target language, also familiar with the glossary, style and brand guides. Always maintaining the highest editorial standards, the proofreader ensures copy is accurate, grammatically correct, and in compliance with all the brand's legal requirements. The proofreader makes sure that the content doesn’t read like a translation, but reads as if it was originally crafted in the target language.
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